When the hotel beside you spends $100,000 less in energy for the same square footage, green is not only about the environment, it’s about maintaining your competitive advantage.

How can you cut expenses and increase revenue at the same time? The answer is: Green Your Hotel.

Your guests are green at home. Now they demand it outside of their homes. If your hotel caters to government and corporate travel, the stakes are even higher. Entire federal government agencies, like the EPA, as well as state employees, like those in Florida, are now legally required to stay at green certified hotels when traveling on business. Large corporations such as Nike, Ford and General Motors, have incorporated sustainability into their RFTs, requiring those hotels they do business with to follow environmental policies. Their standards will not be lowered because there are choices out there for them now. Greening your hotel will not only allow you to tap into this additional revenue source (or protect your market share from eroding), it will also save you money at the same time. Win for your pocket book. Win for humanity. Win for the planet!

“Reducing energy use by 10 percent across the lodging industry would save $745 million per year. A 10 percent reduction in energy costs is equivalent to increasing RevPAR by $0.60 for limited service hotels and by more than $2.00 for full-service hotels.” Source: www.energystar.gov

“It’s a buyer’s market, and the buyers appear to want green,” reports Tyler Davidson, editorial director, Meetings Media. “There was a sizeable jump in the number of meeting planners who are planning or expect to plan a green meeting, led by 51 percent of independents [a 16 percent jump over the last survey] and followed by 46.8 percent of corporates [a 10.5 percent jump over the last survey], and 44.4 percent both of association planners and government planners.” Source: http://greenmeetings.travelportland.com/greenmeet101/greenTrends.html